Puma in partnership with researchers at the Bristol University, is trying to find out what men love more: their soccer team, or their partner. The research involved 20 Newcastle United fans where their stress levels were measured when researchers stuck needles into voodoo dolls that resembled their favorite players or their wives/girlfriends, while pictures of their ‘loved ones’ were also torn up.
Women are the next global emerging market.Their economic power is truly revolutionary, representing the largest market opportunity in the world. Just look at the numbers: Women control 65 percent of global spending and more than 80 percent of U.S. spending. By 2014, the World Bank predicts that the global income of women will grow by more than $5 trillion. In both emerging markets and developed nations, women’s power of influence extends well beyond the traditional roles of family and education to government, business, and the environment.
via Women Dominate The Global Market Place; Here Are 5 Keys To Reaching Them | Co.Design.
