Its new animated promo, created by AMV BBDO for a UK audience, recounts historically significant events that have happened on a Monday to suggest that, if you think about it, ‘Mondays can be great.’
via Starbucks Stop Motion Video Shows The Upside Of Mondays [Video] – PSFK.
We all need a little encouragement every now and then. Kid President, knowing this, has put together a video you can play each morning as you wake up or to share with your friend who needs a kick in the right direction. Take a moment and spread some encouragement. “It’s everybody’s duty to give the world a reason to dance.”
via A Pep Talk from Kid President to You – YouTube.
A new ideographic from Uberflip reveals some surprising statistics about the rise of multiscreen multitasking.
via Infographic: The State Of Multi-Screen Viewing | Co.Create.
Lucky Charms cereal, which for most of its 48-year history has targeted kids, is making a bigger play for adults in a new campaign expected to go national next year. For brand owner General Mills, the pot of gold at the end of the rainbow are the adults who as kids grew up with Lucky the Leprechaun and are apparently running back to him in search of some feel-good nostalgia.
via Lucky Charms Finds Gold With Adult Fans | Advertising Age.
Procter & Gamble landed in a top 3 slot in our very own list of best ads from the 2012 Olympics. Now the brand has earned an accolade that’s perhaps, marginally, more prestigious–its “Best Job” spot won best commercial in Saturday’s Creative Arts Emmys.
