A video that provides an incredible new perspective of Niagara Falls. Filmed from a DJI Phantom with a GoPro Hero 3.
A video that provides an incredible new perspective of Niagara Falls. Filmed from a DJI Phantom with a GoPro Hero 3.
Peter Jackson is a game changer who transformed the practice of filmmaking. Like Jerry Buss, who revolutionized basketball, Jackson and other effective innovators share a common set of qualities that we call the innovation mindset: they see and act on opportunities, use “and” thinking and resourcefulness, focus on outcomes, and act to “expand the pie.” Regardless of where they start, innovators persist till they successfully change the game.
via The Innovation Mindset in Action: Sir Peter Jackson  – Harvard Business Review.
If you find yourself on a Brazilian beach, no need to leave if the battery on your phone is running low – thanks to Nivea and their clever magazine ad: a solar power charger for your phone.
Happy 75 days Vine.  I enjoyed the article about you that was in today’s Adweek - Twitter Vines Pitch Volkswagens, Peanut Butter and Job Skills.  While many marketers are still trying to figure you out, I’m happy to see that they’re some adventures folks who have taken a dip into your 6-second waters.  I especially enjoyed the creative work by Peanut Butter & Co.  Let me make sure I got this right:
National Peanut Butter & Jelly Day Vine video + BOGO coupon = 1st Day 300,000 impressions + 6,000 coupon downloads.
Not bad work by a 12-person CPG company. You know what’s fun about this Peanut Butter & Co’s effort on Vine – little or no production cost .  Just some creative folks who figured you out  – how cool is that.  I look forward to other smart marketers getting their hands dirty as they start to plant little Vines into their digital marketing mix – and to think, just in time for spring.
These rules were originally tweeted by Emma Coates, Pixar’s Story Artist. Number 9 on the list - When you’re stuck, make a list of what wouldn’t happen next – is a great one and can apply to writers in all genres.
via Pixar’s 22 Rules of Storytelling – Aerogramme Writers Studio.