Tag: Storytelling


Minnesotan Snow Shoveler’s Creed

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My Snow Shovel and 12″ of Snow. Uptown, Minneapolis, Minnesota. February 3, 2015. Photo: Christopher Pollard

Minnesotan Snow Shoveler’s Creed

“This is my snow shovel.
There are many like it, but this one is mine.
My snow shovel is my best friend.
It is my life. I must master it as I must master my life.
My snow shovel, without me, is useless.
Without my snow shovel, I am useless.
I must use my snow shovel true.”

A Love Letter to London

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A View of St Pauls from the South Banks of the River Thames. Photo: Christopher Pollard

“There will be new maps and compasses for those of us who leave, new points of departure that will eventually become wholly real. But at the end of my most recent visit, as I flew out of Heathrow, over the tower blocks and the discs of green parkland and the sweep of the motorway, I caught a glimpse of a bend in the Thames, so familiar and so alien, and I wondered if it had all been a trick of the light.”
— Mahesh Rao

Source: London Lost and Found – The New York Times

Brutally Honest Advertising

London-based comedy writers Aaron Gillies and James Menzies create brutally honest ad parodies and share them on a Twitter account titled We Fix Your Adverts. Using Photoshop, they replace (or ‘fix’) the original tagline with their own one-liners that are hilariously profane. Warning: Some images are NSFW.

Source: LOL: Brutally Honest Versions Of Regular Ads | Digital Synopsis

Digital Makes a Difference – Survey Flags Shifts In Voters’ Media Habits

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Photo Courtesy: Theresa Thompson, Creative Commons

Rubicon Project on Friday released the findings of a survey of 1,500 likely voters that reveals key insights into voters’ media habits. The findings have the potential to influence how advertising dollars are allocated to reach voters. Spoiler Alert: Digital makes a difference.

Source: Rubicon Survey Flags Shifts In Voters’ Media Habits | MediaPost