Tag: Sports


Puppy Bowl – A Branding Doggynaught

Sure, I’m a sucker for the ‘Bissell Kitty Halftime Show’.  Here’s the money line: “It began as a joke in a network ideas meeting, like some stoner intern’s dream: Dude, what if we, like, just put a camera on a bunch of puppies playing in a field?”  Eight years later, it’s a branding doggynaught.

Animal Planet

via Behind the scenes of the Puppy Bowl, Animal Planet’s irresistible Super Bowl counterprogramming | The Cutline – Yahoo! News.

Mountain Dew And BBDO Make A Skate Park/Pinball Machine | Co.Design

To launch three new “extreme!” flavors of Mountain Dew in New Zealand, Mountain Dew and its agency did the extreme — they launched a giant pinball machine-shaped skate park.

via Mountain Dew And BBDO Make A Skate Park/Pinball Machine | Co.Design.

2011 Formula 1 World Championship Poster Series | PJ Tierney

Irish Artist, PJ Tierney created a set of 19 posters in 19 days to commemorate the 2011 Formula 1 World Championship season.  The work was inspired by James White’s “Tron Legacy Countdown”  series as well as his own passion for great motor-sports in the world.  You can check out the complete series (which is available for purchase) from the first race that took place in Australia (seen below) to the last race of the season in Brazil at PJTierney.net.  I wonder if he would whip something up for the 2011 Indianapolis 500?

A Perfect Game: The Metaphysical Meaning of Baseball | First Things | David B. Hart

Many have tried to explain life through baseball–but what worldview does the game most accurately reflect?

C’mon Lebron

When the Celtics sent the Cavaliers home after a convincing game six win. It was Boston heading to the NBA Finals and the start of what has been noted as the LeBron James sweepstakes. New Yorker’s wasted no time marshalling the cities resource to convince LeBron that the Big Apple should be his new home.