The Mail Online now outperforms The New York Times, The Guardian, and pretty much every other online news property in terms of unique visitors. It generated almost $40 million last year, an increase of 500% since 2008.

via Lessons From The Web’s Most Ruthlessly Addictive Site | Co.Design.

Google calls it the “Zero Moment of Truth,” or ZMOT, and although Facebook doesn’t have a name for it, they’re shooting for the zero moment too. For Google, this is the moment before you get to the store or go online to buy something; it’s when you first start to search.

via This Is How Your Brain Deals With Google And Facebook Ads – BuzzFeed.

As a brand marketing yourself online, you understand that branding your messages is very important; how else would someone know they were your messages if they were not branded appropriately?

via [Infographic] 8 Great Ways to Strengthen Your Branding on YouTube – Social Media Today.

Anyone who connects with Rooty will receive the ultimate LinkedIn gift: a free, personalized (somewhat tongue-in-cheek) recommendation. A sample recommendation reads: “I have looked up to Whit my whole life, even though I’m pretty sure he’s younger than I am. He provided invaluable mentoring during a particularly rough time in my life – I won’t go into details but let’s just say it involved an unfortunate incident on a ropes course.”  So, Welcome Rooty to the world of LinkedIn…if things don’t work out at A&W, I’m sure you’ll connect with some great folks who can provide a wealth of career advice.

via A&W Root Beer Mascot Gets Own LinkedIn Page – MediaPost Publications .

Specializing in design for social innovation and health care, Robert Fabricant lends his expertise to Frog Design’s initiatives with a global impact. Recently, he has led projects that use technology to combat HIV/AIDS and collaborated with UNICEF to improve maternal and infant health worldwide.

via Why You Shouldn’t Call Yourself A Social Good Designer | Co.Exist.