Minneapolis-based startup Miinome is already building a platform that will help consumers control what offers they get from retailers based on their genetic makeup, and to possibly cash in on the value of their DNA by selling the data back to marketers and researchers.
Please keep your flipping cats indoors.  In a report that scaled up local surveys and pilot studies to national dimensions, scientists from the Smithsonian Conservation Biology Institute and the Fish and Wildlife Service estimated that domestic cats in the United States — both the pet Fluffies that spend part of the day outdoors and the unnamed strays and ferals that never leave it — kill a median of 2.4 billion birds and 12.3 billion mammals a year, most of them native mammals like shrews, chipmunks and voles rather than introduced pests like the Norway rat.
A domestic cat with a European rabbit. Domestic and feral cats are significant predators of a wide range of prey species, including rabbits. Photograph by James Morton.
via That Cuddly Kitty Is Deadlier Than You Think – NYTimes.com.
Puma in partnership with researchers at the Bristol University, is trying to find out what men love more: their soccer team, or their partner. The research involved 20 Newcastle United fans where their stress levels were measured when researchers stuck needles into voodoo dolls that resembled their favorite players or their wives/girlfriends, while pictures of their ‘loved ones’ were also torn up.
Dog gets wet. Dog shakes. Water comes flying off fur. Anyone who has ever had or been near a dog or seen a movie in which there is a dog knows this familiar sequence of events. It seems simple. But it is not.
via Dogs Can Shake 70% of the Water from Their Fur in 4 Seconds, Here’s How – The Atlantic.
