Specializing in design for social innovation and health care, Robert Fabricant lends his expertise to Frog Design’s initiatives with a global impact. Recently, he has led projects that use technology to combat HIV/AIDS and collaborated with UNICEF to improve maternal and infant health worldwide.
via Why You Shouldn’t Call Yourself A Social Good Designer | Co.Exist.
For years, entrepreneurs, tech observers and journalists have known two things about the geolocation space: It holds an enormous amount of promise, and it’s taking an awfully long time to get there.
Richard Feynman and Ralph Leighton had a hard time at restaurants deciding whether to order the best dish they had tried so far or something new, which – who knows – might be even better. So, naturally, they decided to formalize this as a mathematical problem.  It’s as easy as D = √2(M+1) – 1
In the classic TV show Dragnet, Sergeant Joe Friday famously admonished witnesses to give him “just the facts.† Generations of business executives have adopted the same approach, demanding substantiation rather than conjecture.
“The dialogue around Super Bowl ads has changed–it literally used to happen at the water cooler, and now, the minute an amazing ad hits, the Twitter world goes crazy,” says Tor Myhren, chief creative officer of Grey New York. “I personally believe the YouTube view count is the single most important factor in judging the success of a Super Bowl ad.”
via Super Bowl Ad Stories: How to Measure Ad Success in the Digital Age | Fast Company.
