Tag: Measurement


Lessons From The Web’s Most Ruthlessly Addictive Site | Co.Design

The Mail Online now outperforms The New York Times, The Guardian, and pretty much every other online news property in terms of unique visitors. It generated almost $40 million last year, an increase of 500% since 2008.

via Lessons From The Web’s Most Ruthlessly Addictive Site | Co.Design.

This Is How Your Brain Deals With Google And Facebook Ads – BuzzFeed

Google calls it the “Zero Moment of Truth,” or ZMOT, and although Facebook doesn’t have a name for it, they’re shooting for the zero moment too. For Google, this is the moment before you get to the store or go online to buy something; it’s when you first start to search.

via This Is How Your Brain Deals With Google And Facebook Ads – BuzzFeed.

The Philosophy of Data – NYTimes.com

In what situations should we rely on intuitive pattern recognition and in which situations should we ignore intuition and follow the data? What kinds of events are predictable using statistical analysis and what sorts of events are not?

via The Philosophy of Data – NYTimes.com.

10 Best Cities for Urban Forests: Minneapolis | American Forests

Named the “Fittest City in America” by the American Fitness Index and one of the “World’s Cleanest Cities” by MSN, Minneapolis can now add the credential of having one of the top urban forests. The City of Lakes is home to an abundance of varied parkland — a park every six blocks — including those designed for off-road cycling and those for hiking, canoeing and swimming.

via 10 Best Cities for Urban Forests: Minneapolis | American Forests.