Must every business decision be backed by big-data and predictive analytics and a slavish deference to the voice of the customer? Is there no place for instinct in strategy anymore? Johnson’s debacle will go down as one of business history’s epic fails. But I think he was right about one thing: “To do things that haven’t been done before,” he says, “you need to trust your intuition.”
Happy 75 days Vine.  I enjoyed the article about you that was in today’s Adweek - Twitter Vines Pitch Volkswagens, Peanut Butter and Job Skills.  While many marketers are still trying to figure you out, I’m happy to see that they’re some adventures folks who have taken a dip into your 6-second waters.  I especially enjoyed the creative work by Peanut Butter & Co.  Let me make sure I got this right:
National Peanut Butter & Jelly Day Vine video + BOGO coupon = 1st Day 300,000 impressions + 6,000 coupon downloads.
Not bad work by a 12-person CPG company. You know what’s fun about this Peanut Butter & Co’s effort on Vine – little or no production cost .  Just some creative folks who figured you out  – how cool is that.  I look forward to other smart marketers getting their hands dirty as they start to plant little Vines into their digital marketing mix – and to think, just in time for spring.
We’ve noticed a number of retailers experimenting with virtual display formats over the last 18 months. These types of stores allow for almost any environment to be easily transformed into retail space, with very low startup costs and space requirements. By utilizing simple technology, transitional urban spaces such as subway and train platforms can be repurposed for entirely new uses.
via Example: Shop For Groceries On Train Platforms From Virtual Grocery Displays – PSFK
The beauty of One Minute Briefs is that the ideas that come out of them can be really really shit or really really good. But you’ve only spent one minute on it so it’s all good whatever happens. We often find that the first idea you have is the best. We hope you’ll all get involved…if you’ve got a minute.  So, creatives take notice – clever little crowd-sourcing mechanism these folks have started. An even better exercise to help keep the talent at your agency razor sharp.
via Advertising Executives Answer Briefs In One Minute – PSFK.
Minneapolis-based startup Miinome is already building a platform that will help consumers control what offers they get from retailers based on their genetic makeup, and to possibly cash in on the value of their DNA by selling the data back to marketers and researchers.
