Tag: Innovation


How to Run an Empathy & User Journey Mapping Workshop

Empathy mapping is a way to characterise your target users in order to make effective design decisions. User journey mapping is a way to deconstruct a user’s experience with a product or service as a series of steps and themes. Put simply, these methods encourage your stakeholders to think about user needs effectively, identifying pain points and opportunities in a systematic and straightforward way.

Source: How to Run an Empathy & User Journey Mapping Workshop — Medium

Seven Deadline Sins

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“Seven Deadly Sins:
Wealth without work;
Pleasure without conscience;
Science without humanity;
Knowledge without character;
Politics without principle;
Commerce without morality;
Worship without sacrifice.”
– Mahatma Gandhi

The Premier League Brilliantly Rebrands

The Premier League has launched a new visual identity for the 2016/17 season, with an updated lion icon designed to communicate a new side to the world’s most popular football league. And, the work is nothing short of brilliant.

Source: DesignStudio Rebrands Premier League – Creative Review

George Lois Is Still A Legend

The original madman opines on everything from Google’s redesigned logo (“ridiculous”) to John Galliano (“I want to just punch his face”).

Source: Legendary Ad Man George Lois Is Still At It | Co.Design