Less than half of professionals working in digital marketing think they’re proficient at their jobs, and don’t really know if their marketing is even working. Â Adobe might have the answer.
You Have No Clue What Your Marketing is Doing, Says Adobe – Creativity.
What’s the worst that could happen…The end of the world?
via Is This the Most Evil and Sadistic Prankvertising Stunt Yet? | Adweek.
What I like about Vine is for the very reason that it captures a sliver in time that brings motion, sight and sound to life – and saves it in a little digital bottle.
Vine was born out of its 140-character cousin Twitter, and I believe is the next evolution of the hyper-short narrative – creating a new form of storytelling that’s relevant to the people who post videos – and I believe that’s a compelling act – for whomever to witness. It’s in our nature – people are a curious species.
Are all the clips legendary, likely not (neither are all the Twitter posts or Instagram photos that have been published). Unlike photography or copy, grabbing a moment out of time isn’t editable. It’s something that will never happen again. I believe there is still no post-production in life, right – and that’s the beauty of Vine.
As for the commercial utilization of Vine – smart brand marketers are figuring out how to use the 6-second video narrative as a sort of lede – to pitch people to their big idea/story that’s part of an integrated digital strategy – working together to increase awareness, engagement, activation, and all that other good stuff.
Now if you don’t mind – I need to go back to Vine and chase my animals – I don’t think the world has enough cat videos on the InterWebz as of yet.
Just when you thought it was safe to drink tea again. Â Larry Dobrow of MediaPost is in a pickle regarding the pros and cons of including evil clowns and other harbingers of death in a beverage commercial. Â Apparently the commercial demonstrates the calming effect of Herbaria. Â I would disagree, the spot demonstrates that I won’t be able to sleep tonight for fear of being ripped open in my dreams by genetically modified creatures from Hell. If you don’t believe me, watch the video yourself while I dump out my mug of tea.
via MediaPost Publications – Evil Clowns Have No Place In Tea Advertising.
McGarryBowen, New York created my second favorite spots of Super Bowl 2013.
Female Car Buyer: It’s a puppy.
Car Salesman: Not a puppy, he’s a wolf.
Female Car Buyer: What now?
Car Salesman: He’s a wolf, and that is its incredibly protective mother.
Wolf Mom: Grrrrrrrrr.
Male Car Buyer: Put the wolf down.
