If each voice in your Facebook stream were a singer, it would be a total cacophony. A new service called Thunderclap aims to help people with a message break through that noise by coordinating large groups to achieve the powerful harmony of a choir.

via Overcoming the Din of Social Media, Thunderclap Lets the Crowd Speak as One – Technology – GOOD.

Stanford business professor Jim Patell believes that only by knowing your customers can you sell to them, or hope to help them, which is why he asks his students to spend spring break in a third world country doing hands-on market research, like hauling water barefoot through rice fields alongside an indigenous worker.

via Selling Altruism — Emerging Ideas — Utne Reader.