Most organizations are reasonably good at gathering data on their users. But data often fails to communicate the frustrations and experiences of customers. A story can do that, and one of the best storytelling tools in business is the customer journey map.
Source: All You Need To Know About Customer Journey Mapping – CMO Digital Forum
Follow this conveyor belt of facts to find out what happens to your plastic after the bin, and how you can become a more conscious consumer.
Source: Recycling Plastic Is Surprisingly Complex. Here’s What Happens After the Bin. | GOOD
As the new year begins, millions of people are vowing to shape up their eating habits. This usually involves dividing foods into moralistic categories: good/bad, healthy/unhealthy, nutritious/indulgent, slimming/fattening — but which foods belong where depends on whom you ask. Welcome to the world of spurious correlations.
Source: You Can’t Trust What You Read About Nutrition | fivethirtyeight
An amazingly compelling animated data-driven documentary about war and peace, The Fallen of World War II looks at the human cost of the second World War and sizes up the numbers to other wars in history, including trends in recent conflicts. You can interact and dig into the data at The Fallen of World War II.
The approach, once used primarily in product design, is now infusing corporate culture.
