It’s a modern-day iteration of the idea of character as a commercial value: companies going online to try to figure out your financial potential from posts and connections from Facebook, Twitter and, yes, LinkedIn (professional contacts there are “especially revealing of an applicant’s ‘character and capacity’ to repay,” another creditworthiness startup founder told the Economist, in 2013).
Source: Could Your Social Media Footprint Step On Your Credit History? : All Tech Considered