You can’t make something go viral. You don’t decide, I don’t decide, the audience does. Asking for something to go viral is almost as absurd as calling your newest launch a “viral marketing campaign.” Really? Your campaign is to get people talking to other people about your company? What campaign isn’t about that? Viral isn’t a campaign, it’s a result of a good or really bad one.
via Why No One Will Watch Your Crappy Corporate “Viral” Video, And How To Fix It | Fast Company.
The idea may seem a little bit creepy, what with a marketer stalking and photographing your house with the aim of having you drop well over 100 Gs on a vehicle and all. But it seems the targeted didn’t mind: 32% of those who received the piece of mail booked a test drive online, a remarkable result for direct.
via 5 | Porsche Makes Direct Mail Personal…And A Little Bit Creepy | Co.Create:.
No more plopping preschoolers in front of videos to “zone out.†With the emergence of touchscreen tablets and e-readers, screen time has become interactive—and thus less guilt-inducing for parents who need a short break. Every purposeful swipe of our children’s fingers seems to offer a reassuring signal that their minds are at work, contemplating what to do next.
via Interactive screen time for kids: Do educational iPad apps teach toddlers anything? – Slate Magazine.
THE CHALLENGE To improve the site’s difficult-to-remember domain name, NutsOnline.com, and establish the company as the pre-eminent seller of nuts on the Web.
via Newark Nut Company Buys a Perfect Domain Name. Yet Sales Suffer. – NYTimes.com.
Step aside, DNA—new synthetic compounds called XNAs can also store and copy genetic information, a new study says.
