Google calls it the “Zero Moment of Truth,” or ZMOT, and although Facebook doesn’t have a name for it, they’re shooting for the zero moment too. For Google, this is the moment before you get to the store or go online to buy something; it’s when you first start to search.

via This Is How Your Brain Deals With Google And Facebook Ads – BuzzFeed.

Any designer will tell you that their design has no personal attachment to them. This may be partially true.

via The Art Of The Critique — Medium.

As a brand marketing yourself online, you understand that branding your messages is very important; how else would someone know they were your messages if they were not branded appropriately?

via [Infographic] 8 Great Ways to Strengthen Your Branding on YouTube – Social Media Today.

Anyone who connects with Rooty will receive the ultimate LinkedIn gift: a free, personalized (somewhat tongue-in-cheek) recommendation. A sample recommendation reads: “I have looked up to Whit my whole life, even though I’m pretty sure he’s younger than I am. He provided invaluable mentoring during a particularly rough time in my life – I won’t go into details but let’s just say it involved an unfortunate incident on a ropes course.”  So, Welcome Rooty to the world of LinkedIn…if things don’t work out at A&W, I’m sure you’ll connect with some great folks who can provide a wealth of career advice.

via A&W Root Beer Mascot Gets Own LinkedIn Page – MediaPost Publications .

The Disciplines of User Experience Design is a mega Venn diagram by Dan Saffer (given a pretty makeover by Thomas Gläser) that explores all of the overlap between UX and other fields of design.  While other client experience elements like service design, psychology, cognitive science, and marketing are missing – you gain an appreciation for the many elements that are incorporated into the user experience process.

via Infographic: The Intricate Anatomy Of UX Design | Co.Design.