What’s the worst that could happen…The end of the world?

via Is This the Most Evil and Sadistic Prankvertising Stunt Yet? | Adweek.

Coca-Cola is taking its personalization of its brand for its fans one step further. To promote its new mini-bottles in Israel, Coke — with the help of agency Gefen Team — is using 3D printing to let fans make mini figurines of themselves.

via Coke Turns Fans into 3D-Printed Figurines – Digiday.

Brooklyn, Building by Building. Created by the folks at BRKLYN magazine. One editor plotted the borough’s 320,000 + buildings by the date they were built and created an informative and interactive infographic.

BKLYNR | Block by Block, Brooklyn’s Past and Present.

A video that provides an incredible new perspective of Niagara Falls. Filmed from a DJI Phantom with a GoPro Hero 3.

via Amazing Flyover of Niagara Falls in a Quad-Copter.

There’s a chasm widening between old school and new school marketers. New school marketers, typically those closer to social marketing channels targeted at Millennials, are telling me they’re having a hard time getting their projects funded internally because old school marketers in the C-suite don’t understand the new context and metrics driving social marketing.

via How to Ditch Marketing And Make Friends – Harvard Business Review.