If you don’t know who you’re building the product for, then you don’t know why you should be building it.

Source: Researching Products Before Diving Into Design

In 1977, Apple struck on a winning approach: Persuade the consumer that there was a hole in their life that only new technology could fill.

Source: ‘Clear the Kitchen Table’: How Apple and IBM Marketed the First Personal Computers – The Atlantic

If you get a warm, fuzzy feeling after watching cute cat videos online, the effect may be more profound than you think, according to research from The Media School.

Source: Not-so-guilty pleasure: Viewing cat videos boosts energy and positive emotions, IU study finds: IUB Newsroom

Good website content just won`t cut it. You need outstanding content. For a website that flourishes, here are 7 key elements to include in your content.

Source: 7 Critical Elements of Outstanding Website Content

So you’re already well versed in the Big Changes coming. The Internet of Things (yes, more of it). More smartphones. Economic recovery (the US). Economic slowdown (China). Economic uncertainty (pretty much everywhere). Aging populations. More China. You know the drill.This list is different.

Source: 10 Trends for 2015 | trendwatching.com