Most organizations are reasonably good at gathering data on their users. But data often fails to communicate the frustrations and experiences of customers. A story can do that, and one of the best storytelling tools in business is the customer journey map.

Source: All You Need To Know About Customer Journey Mapping – CMO Digital Forum

Some websites provide us a service, other websites make us smile—but the best ones do both. In the context of web design, delightful designs give us a special feeling that keeps us coming back.

Source: Delightful Design, Deconstructed – Fast Company

Design heads at 3M, Intuit, Johnson & Johnson, Microsoft, PepsiCo, Philips, and REI highlight 7 areas for future design leaders to consider.

Source: Design Leadership: What’s Next? | CoDesign

“There’s a misconception that design is a kind of mythical process,” Map’s Jon Marshall says.

Source: How A Philosophy Of “Informed Creativity” Drives Design At Map

“A well-designed product is one you fall in love with.”

Source: How Indra Nooyi Turned Design Thinking Into Strategy: An Interview with PepsiCo’s CEO