The all cardboard bike is shockingly durable: it can carry riders who weigh up to 485 pounds. A layer of coating atop the cardboard shields the bike from the elements and gives the finished product the look and feel of lightweight plastic. While the cost to make the bicycle ranges from nine to twelve dollars, the manufacturer expects to sell the vehicle for sixty to ninety dollars depending on the optional addition of an electric motor.

via Cycle on the Recycled: A $9 Cardboard Bike Set to Enter Production in Israel – Business – GOOD.

You can’t make something go viral. You don’t decide, I don’t decide, the audience does. Asking for something to go viral is almost as absurd as calling your newest launch a “viral marketing campaign.” Really? Your campaign is to get people talking to other people about your company? What campaign isn’t about that? Viral isn’t a campaign, it’s a result of a good or really bad one.

via Why No One Will Watch Your Crappy Corporate “Viral” Video, And How To Fix It | Fast Company.

Mayday is proposing an alternative that could please critics on all sides of the table. Their idea is to let advertisers engage New Yorkers in an urban game, where each rider holds a key to unlocking a larger image with some embedded value. Think of it as a giant puzzle, where every MetroCard is a unique puzzle piece.

via Turning NYC’s Iconic MetroCard Into A Massive Urban Game | Co.Design.

The idea may seem a little bit creepy, what with a marketer stalking and photographing your house with the aim of having you drop well over 100 Gs on a vehicle and all. But it seems the targeted didn’t mind: 32% of those who received the piece of mail booked a test drive online, a remarkable result for direct.

via 5 | Porsche Makes Direct Mail Personal…And A Little Bit Creepy | Co.Create:.

Banksy strikes again. Even as the authorities crack down on graffiti artists in the run-up to the games (to make the city safe for all that branding, presumably), the U.K.’s most famous street artist is refusing to sit out the festivities. So far, two new Olympic-themed pieces have emerged, both brimming with the kind of subversive wit that helped inspire the recent Brandalism project.

via As Authorities Crack Down, Banksy Enters The Olympic Graffiti Games | Co.Create: Creativity \ Culture \ Commerce.