To promote the “Unboxed: Adventures in Cardboard†exhibit, The Chicago Childrens Museum launched Mister Imagines Toy Store, a pop-up store in Chicago’s Wicker Park. This toy store, however, was nothing like a traditional toy store with games, videos, dolls and books. This toy store sold cardboard boxes, and nothing else.
via Childrens Museum Promotes Creative Kids Play With Cardboard Box Shop | MediaPost Publications.
Big agencies handle the majority of advertising dollars, but they don’t articulate a better value proposition to clients, and 73% of the panel believes that small and medium size agencies are more creative. The advertising holding companies fair even worse, and 85% think that they have not improved service to clients, and view them as inefficient and unable to overcome internal territorial disputes.
via Getting To The Bottom Of What Clients Think Of Agencies – Forbes.
Procter & Gamble landed in a top 3 slot in our very own list of best ads from the 2012 Olympics. Now the brand has earned an accolade that’s perhaps, marginally, more prestigious–its “Best Job” spot won best commercial in Saturday’s Creative Arts Emmys.
Minnesota is the home to an amazing advertising, marketing, and interactive development community – some would say that everyone who works the state that I call home is ‘Above Average’.
No other conference helps elevate Minnesota’s talent like the MIMA Summit.  It’s the biggest annual marketing and technology conference in the Midwest, presented by the oldest interactive marketing association in America. (FULL DISCLOSURE: I’m MIMA’s Vice President.  So, I have a soft spot in my heart for the organization – not to mention that I’m a bit of a Minnesota towny). Â
This year’s theme is No Boundaries: The Rapid Evolution and Diversification of Digital Marketing featuring keynotes by gaming expert Jane McGonigal and former Apple chief evangelist and best selling author Guy Kawasaki, as well as over 32 sessions with an incredible roster of national speakers on digital leadership, mobile e-commerce, SEO, digital strategy, social media and more (breakfast, lunch and a happy hour included).
And, you’ll network with over 700 of the smartest interactive marketers around (I know most of these people and they’re good folks). Â I’m attending and I hope you will join us.
via MIMA Summit 2012 with Guy Kawasaki & Jane McGonigal – Minneapolis, MN- October 10, 2012.
Researchers from the Fraunhofer Institute for Industrial Engineering in Stuttgart, Germany, have created a dynamic lighting solution for offices that simulates an open sky effect. The luminous ceiling recreates subtle changes in natural lighting conditions, including passing clouds, to enhance work conditions for office employees.
via LED Ceiling Tiles Create A Virtual Sky For The Office – PSFK.
