Remember that opening scene of Clueless, when our fashionable protagonist Cher Horowitz played delightfully by a young Alicia Silverstone is using her computerized closet to choose an outfit? Well, what if that program was tweaked just so, and it actually told you when something you own would or should never be worn again? And what if instead of being a computer program, it was actually a Facebook app?
via Facebook App Shames Users Into Donating Clothing By Resurfacing Old Photos – PSFK.
Powerful cloud-based software programs have progressed to the point that users can now collaborate on a wide array of projects ranging from simple document building to sophisticated engineering schematics that need input from massive number of people.
New technologies are blurring the lines between physical and digital space, making remote interactions with co-workers and even objects, a richer and more engaging experience.
Launched last week, the ads discuss the beverage giant’s efforts to combat obesity, while also insisting that Coke products can be part of a healthy lifestyle. Those claims have been met with widespread skepticism and ridicule from public health advocates and the advertising world alike, with words like “shameless” and “chutzpah” bandied about.
via Vigor, Brain Power And Other Health Claims From Coke’s Advertising Past : The Salt : NPR.
Social contact lists are being paired with intelligent algorithms to help workers better understand the people inside their existing networks and identify individuals with whom they should be doing business. Address book applications gather existing information from users’ social networks to provide cues on how workers are connected to others. Business minded services are also leveraging geo-location data to create timely connections between contacts based on their proximity to one another.
