Tag: Creativity


Print Ad Charges Phone Using Solar Energy

If you find yourself on a Brazilian beach, no need to leave if the battery on your phone is running low – thanks to Nivea and their clever magazine ad: a solar power charger for your phone.

via Print Ad Charges Phone Using Solar Energy – PSFK.

Photographer Matches Pantone Swatches With Everyday Life – PSFK

Chicago-based photographer and storyteller, Paul Octavious has begun a mission to “match all the PANTONE  colors to things I find in everyday life.” In the new series, aptly called ‘#ThePantoneProject,’ Octavious captures images of his hand holding up a PANTONE swatch that matches identically with the background environment.

via Photographer Matches Pantone Swatches With Everyday Life – PSFK.

How An Age-Old Chart Is Redefining Health Care | Co.Design

Dr. Kohane brought together the SMART Platforms Initiative an organization backed by doctors at both Harvard Medical School and Boston Children’s Hospital to rethink electronic medical records and service design firm Fjord to redesign the paper growth chart as an app. And then they made it open source to shake things up.

via How An Age-Old Chart Is Redefining Health Care | Co.Design

What Classic Ads Would Look Like On Today’s Social Channels – PSFK

Social media affects the design and strategy of advertising. Advertising creative Eoin Conlon from Ireland takes a fresh look at five classic ads, re-envisioning how their message would be shared if they were to run today.

via What Classic Ads Would Look Like On Today’s Social Channels – PSFK.