There was a time when businesses could depend solely on the quality of their products to bring in new business. Success came from a company’s sole focus on delivering a dependable and highly functional product/service to the market. Today, that’s simply not the case. The majority of large brands have become marketing machines, competing against each other’s’ hype instead of being user-centric in the design of their products and services. Product differentiation has become a “me too†gimmick and is no longe
A new commercial from Indian laundry detergent brand Ariel is seeking to close the housekeeping gap once and for all. As part of its campaign #ShareTheLoad, the company has released an ad in which a father apologizes to his grown daughter for teaching her retrograde gender stereotypes, including the fact that she should have to do all the housework in her family.
On the heels of its new pixelated banknotes, Norway has now overhauled the look of its passport with a minimalist redesign that has a surprise feature on the inside.When the passport is held under a UV light, a scene of the Norwegian landscape turns from day to night, revealing swirls meant to evoke the spectacular northern lights, and hidden text appears.
At only 258 square feet (24 square meters), this apartment hardly seems large enough to serve as a comfortable home, but Schallert did an amazing job of designing the space to feel like it is immensely bigger than the square footage would suggest. Architect Barbara Appolloni handled the transformation of the apartment, as mentioned in the description of the YouTube video below, but it was Schallert who determined the distinctive aesthetic of the apartment.
There was a time when businesses could depend solely on the quality of their products to bring in new business. Success came from a company’s sole focus on delivering a dependable and highly functional product/service to the market. Today, that’s simply not the case. The majority of large brands have become marketing machines, competing against each other’s’ hype instead of being user-centric in the design of their products and services. Product differentiation has become a “me too†gimmick and is no longe
