Outstanding thinking (if you’re a nerd like me) about how folks are designing smarter ways to deliver products and services like nutritious – fresher food – faster to consumers.
Unlike other startups that are big on ideas, but often short on resources, the coLab is able to leverage all that Target has to offer: funding, a massive supply chain and millions of customers who can provide feedback.
What’s not to like.
Source: Why Target Is Fast-Tracking Food Innovation | Fast Company
No longer are cars competing with other cars; they’re competing for our affection.
Source: Ford’s Quest To Remake Itself Into A Master Of UX | Co.Design
The perfect football prank on an unsuspecting fan during the UEFA Champions League match between A.S. Roma and Real Madrid. Well played Heineken, well played.
A new commercial from Indian laundry detergent brand Ariel is seeking to close the housekeeping gap once and for all. As part of its campaign #ShareTheLoad, the company has released an ad in which a father apologizes to his grown daughter for teaching her retrograde gender stereotypes, including the fact that she should have to do all the housework in her family.
Photo: Ariel India
Warning: this will probably make you cry.
Source: This Powerful Commercial Features an Important Message From a Dad to His Daughter | Mic
As marketers, we’ve gotten quite good at evolving our playbooks when it comes to SEO. But the changes we’ve seen to this point are nothing compared to what’s coming next.We are in the early stages of a new era of search — an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among other things. And for the first time this isn’t just a matter of adding a new chapter to our SEO strategy, it’s a matter of creating entire new playbooks.
