Tag: Branding


The Future Of Business Is Digital

Your company is likely to face an extinction event in the next 10 years. And while you may see it coming, you may not have enough time to save your company.

via The Future Of Business Is Digital.

Thank You SI for Reigniting the Conversation About ‘Real Beauty’

Thank you Mattel and Sports Illustrated for reigniting a serious debate about how society perceives what is ‘real beauty’ by selecting Barbie as your Swimsuit cover doll.  I don’t believe we would be sharing this elevated level of discourse had you gone with your usual carbon-based life form gracing your pages.

Here’s what the New York Times has to say about the selection. Barbie’s Sports Illustrated Swimsuit Issue Causes a Stir Online.

Ingenious

Ingenous

It’s a common sentiment around the world that everything is bigger in the US—from parking lots to fast-food beverages. In his latest book “Ingenious,” author Jason Fagone proves that the American capacity for innovation really is huge. The book follows four teams of amateur and professional automotive designers, engineers and garage inventors as they vie for the X Prize Foundation’s $10 million award.

Source: Ingenious – Cool Hunting.

What Creatives Can Learn From Great Ideas That Go Terribly Wrong

It’s an established truism among creative people that you have to fail—and learn from those failures—in order to succeed. But is this really true? And what do you learn, exactly, from a failure—besides not to try that particular idea again?

via What Creatives Can Learn From Great Ideas That Go Terribly Wrong | Adweek.