Tag: Advertising


Digital Makes a Difference – Survey Flags Shifts In Voters’ Media Habits

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Photo Courtesy: Theresa Thompson, Creative Commons

Rubicon Project on Friday released the findings of a survey of 1,500 likely voters that reveals key insights into voters’ media habits. The findings have the potential to influence how advertising dollars are allocated to reach voters. Spoiler Alert: Digital makes a difference.

Source: Rubicon Survey Flags Shifts In Voters’ Media Habits | MediaPost

Thanks CNN, FOX New and MSNBC – Even if Trump Looses, He Still Wins

So, CNN and MSNBC are covering tonight’s Trump counter-event that’s taking place during FOX’s GOP debate.

Jesus, no wonder Trump is the presumptive GOP nominee. If the FOX, CNN and MSNBC’s of the world isn’t covering Trump talking about Trump, they’re covering each others kerfuffle about Trump – knowingly influencing the outcome of this election. And, at no time do these organizations really press Trump on his shady Trumpness regarding his doings and views on the issues – you know – like you would press with any other potential leader of the free world.

The discourse suffers magnificently when Trump gets 23 times as much coverage as Sanders,* with, a similar, but more narrow spread between Trump and Clinton. FOX alone has given Trump more than $30M of free advertising.*

The media’s insistent personality driven, WWE-style coverage of Trump (and this election) at the expense of even an acumen of a more balance issues approach is simply sad. The cable networks have an almost pathological need to be part of the story instead of reporting. And, This has been a branding goldmine for Trump.

If I’m Trump, knowing that the Wolf Blitzer, Bill O’Reily, Joe Scarborough and their ilk wait with bated breath, hanging on every word that I say. I too would ride this Powerball-level media gravy train as far as it will take me — because it’s smart business.

Even if Trump looses, he still wins.

Source: CNN, MSNBC Plan Coverage of Donald Trump Opposite Fox News Debate | Variety

*Source: The Discourse Suffers When Trump Gets 23 Times As Much Coverage as Sanders | The Nation

*Source: Fox News Has Given Donald Trump Nearly $30 Million In Free Airtime During The Presidential Campaign | MediaMatters

America | Bernie Sanders

Say what you will. The Sanders campaign hit a home run with ‘America’, an outstanding and inspiration vision of United States that I believe in.

Source: America | Bernie Sanders

Los Alamos Rolodex: Mid-Century Design in the Nuclear Age 

How do you tell the story of nuclear weapons? Why not focus on the people who worked inside the system—salesmen who traveled to Los Alamos National Laboratory in New Mexico and see what they left behind:

Source: Los Alamos Rolodex: The Professional Network That Made the Atomic Bomb – The Atlantic

How What You See Influences How You Feel

Did you know that green is used for night vision goggles because the human eye is most sensitive to, and able to recognize most shades of that color? The color of what we see can influences our moods and actions. The folks at Digital Synopsis have provided an informative infographic — The Psychology of Color – A Guide For Designers from RIPT Appearl  — that explains color psychology and lists interesting facts and effects of different types of hues. Think of it as handy guide for designers and an important resources for art and design students.

Source: How Humans React To Different Colors | Design Synopsis