The perfect football prank on an unsuspecting fan during the UEFA Champions League match between A.S. Roma and Real Madrid. Well played Heineken, well played.

Source: Heineken | The Dilemma

A new commercial from Indian laundry detergent brand Ariel is seeking to close the housekeeping gap once and for all. As part of its campaign #ShareTheLoad, the company has released an ad in which a father apologizes to his grown daughter for teaching her retrograde gender stereotypes, including the fact that she should have to do all the housework in her family.

Photo: Ariel India

Warning: this will probably make you cry.

Source: This Powerful Commercial Features an Important Message From a Dad to His Daughter | Mic

As marketers, we’ve gotten quite good at evolving our playbooks when it comes to SEO. But the changes we’ve seen to this point are nothing compared to what’s coming next.We are in the early stages of a new era of search — an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among other things. And for the first time this isn’t just a matter of adding a new chapter to our SEO strategy, it’s a matter of creating entire new playbooks.

Source: Why you won’t recognize SEO in 5 years | TNW

Naturally, you want to be actually providing your clients with the most value you can for the money they’re paying you. But – and I’ll probably offend some people by saying this – value, especially in a design context, is subjective. What one person finds valuable, someone else might consider utter garbage, and vice-versa.

Source: Providing Unique Value To Your Design Clients | Speckboy

Brilliant ad from Seattle-based Brooks Running as it launches its first-ever TV spot this month on NBC this during the Olympic marathon trials on February 13. The ad will provide a different take on the trials and tribulations of the zombie class and capture the transformative power of running. I better lace up my shoes.

Source: Zombies Get Faster In Brooks’s First-Ever Ad, “The Rundead” | Co.Create