When Target announced that its next big designer collaboration would be with the Italian fashion house Missoni, fashionistas everywhere were thrilled at the prospect of scoring one the designer’s iconic zigzag knits—which usually retail for thousands of dollars—for around $40 a piece.
via Ad of the Day: Target’s Campaign for Its New Missoni Collection, With Margherita Missoni | Adweek.
Time and again, during a speech at a college or at an industry gathering, I’m asked the same question: Why aren’t there more female creative directors in advertising?
Dogfish Head teamed up with “cinemagraph”-makers Jamie Beck and Kevin Burg to document the process of creating their new gluten-free brew.
via Genius Marketing: Artsy Animated GIFs Show Beer-Making Process | Co.Design.
To launch three new “extreme!” flavors of Mountain Dew in New Zealand, Mountain Dew and its agency did the extreme — they launched a giant pinball machine-shaped skate park.
via Mountain Dew And BBDO Make A Skate Park/Pinball Machine | Co.Design.
Scan the packaging in your supermarkets beer aisle, and you might get the impression that the beer industry is marketing to two completely different species. In one camp, you’ve got the craft beer drinker, who likes oil paintings of Queen Anne and will dissertate on the nature of hops at the drop of a mildly ironic porkpie hat. In the other, you’ve got the mass-market beer drinker, who like his beer wet. But Redhook, a 29-year-old, Seattle-based craft beer company with big ambitions, is hedging its bets that American beer consumers aren’t so starkly divided, that somewhere out there, there exists a gray area, where the extreme beer snob meets the dude for whom the high life is of the Miller variety.
via To Lure A New Type Of Consumer, Redhook Beer Rebrands Itself | Co.Design.
