Procter & Gamble landed in a top 3 slot in our very own list of best ads from the 2012 Olympics. Now the brand has earned an accolade that’s perhaps, marginally, more prestigious–its “Best Job” spot won best commercial in Saturday’s Creative Arts Emmys.
Minnesota is the home to an amazing advertising, marketing, and interactive development community – some would say that everyone who works the state that I call home is ‘Above Average’.
No other conference helps elevate Minnesota’s talent like the MIMA Summit.  It’s the biggest annual marketing and technology conference in the Midwest, presented by the oldest interactive marketing association in America. (FULL DISCLOSURE: I’m MIMA’s Vice President.  So, I have a soft spot in my heart for the organization – not to mention that I’m a bit of a Minnesota towny). Â
This year’s theme is No Boundaries: The Rapid Evolution and Diversification of Digital Marketing featuring keynotes by gaming expert Jane McGonigal and former Apple chief evangelist and best selling author Guy Kawasaki, as well as over 32 sessions with an incredible roster of national speakers on digital leadership, mobile e-commerce, SEO, digital strategy, social media and more (breakfast, lunch and a happy hour included).
And, you’ll network with over 700 of the smartest interactive marketers around (I know most of these people and they’re good folks). Â I’m attending and I hope you will join us.
via MIMA Summit 2012 with Guy Kawasaki & Jane McGonigal – Minneapolis, MN- October 10, 2012.
To receive the coupon, part of a much larger sampling program the brand engages in on a regular basis, the tweeter is directed to the website to download the offer. So far about 300 coupons have been fulfilled for people who have successfully used geo-tagging that was verified to have been taken from a required location.
Puma in partnership with researchers at the Bristol University, is trying to find out what men love more: their soccer team, or their partner. The research involved 20 Newcastle United fans where their stress levels were measured when researchers stuck needles into voodoo dolls that resembled their favorite players or their wives/girlfriends, while pictures of their ‘loved ones’ were also torn up.
The visual identity springs from the contrast inherent in the name – the morphing of Paris and Texas. The logotype is simple and taut, while the colour palette is flexible and changes with the collections.
