Studies show that leaders who are more creative are in fact better able to effect positive change in their organizations, and are better at inspiring others to follow their lead.
Studies show that leaders who are more creative are in fact better able to effect positive change in their organizations, and are better at inspiring others to follow their lead.
The Millennial generation is big. In fact, they’re now the largest generation on earth at 1.8 billion globally. But bigger than their size may be their influence over other generations… or so they think, at least. Indeed, 74% percent of them believe they have a direct influence over what their peers and those in other generations buy.
In this era of big data, information overload is easy, but getting just the right amount is key when making a worthwhile purchase online. However, e-retailers Frank & Oak seem to have found the answer to this Goldilocks conundrum.
via Men’s E-Retail Store Evolves To Fit Shopper’s Personal Style As They Buy – PSFK.
Lucky Charms cereal, which for most of its 48-year history has targeted kids, is making a bigger play for adults in a new campaign expected to go national next year. For brand owner General Mills, the pot of gold at the end of the rainbow are the adults who as kids grew up with Lucky the Leprechaun and are apparently running back to him in search of some feel-good nostalgia.
via Lucky Charms Finds Gold With Adult Fans | Advertising Age.
Big agencies handle the majority of advertising dollars, but they don’t articulate a better value proposition to clients, and 73% of the panel believes that small and medium size agencies are more creative. The advertising holding companies fair even worse, and 85% think that they have not improved service to clients, and view them as inefficient and unable to overcome internal territorial disputes.
via Getting To The Bottom Of What Clients Think Of Agencies – Forbes.