Why do people spend billions in the relentless pursuit of the improbable – one lottery ticket at a time? Â Simple, selling the possibility, no matter how infinitesimal, that the dream could come true.
Why do people spend billions in the relentless pursuit of the improbable – one lottery ticket at a time? Â Simple, selling the possibility, no matter how infinitesimal, that the dream could come true.
There’s a chasm widening between old school and new school marketers. New school marketers, typically those closer to social marketing channels targeted at Millennials, are telling me they’re having a hard time getting their projects funded internally because old school marketers in the C-suite don’t understand the new context and metrics driving social marketing.
via How to Ditch Marketing And Make Friends – Harvard Business Review.
Coupons. Gift cards. Loyalty points. These tried-and-true tools of the retail trade might not be as sexy as other forms of marketing. But together they account for more than $165 billion in purchasing power ($110 billion in gift cards purchased, $48 billion in loyalty points earned, and more than $5 billion in product coupons redeemed). That’s almost as much as total e-commerce sales.
via The Coming Branded-Currency Revolution  – Harvard Business Review.
If you find yourself on a Brazilian beach, no need to leave if the battery on your phone is running low – thanks to Nivea and their clever magazine ad: a solar power charger for your phone.
Social media affects the design and strategy of advertising. Advertising creative Eoin Conlon from Ireland takes a fresh look at five classic ads, re-envisioning how their message would be shared if they were to run today.
via What Classic Ads Would Look Like On Today’s Social Channels – PSFK.