Tag: Advertising


Thank You SI for Reigniting the Conversation About ‘Real Beauty’

Thank you Mattel and Sports Illustrated for reigniting a serious debate about how society perceives what is ‘real beauty’ by selecting Barbie as your Swimsuit cover doll.  I don’t believe we would be sharing this elevated level of discourse had you gone with your usual carbon-based life form gracing your pages.

Here’s what the New York Times has to say about the selection. Barbie’s Sports Illustrated Swimsuit Issue Causes a Stir Online.

What Creatives Can Learn From Great Ideas That Go Terribly Wrong

It’s an established truism among creative people that you have to fail—and learn from those failures—in order to succeed. But is this really true? And what do you learn, exactly, from a failure—besides not to try that particular idea again?

via What Creatives Can Learn From Great Ideas That Go Terribly Wrong | Adweek.

You Have No Clue What Your Marketing is Doing, Says Adobe

Less than half of professionals working in digital marketing think they’re proficient at their jobs, and don’t really know if their marketing is even working.  Adobe might have the answer.

You Have No Clue What Your Marketing is Doing, Says Adobe – Creativity.

Coke Turns Fans into 3D-Printed Figurines

Coca-Cola is taking its personalization of its brand for its fans one step further. To promote its new mini-bottles in Israel, Coke — with the help of agency Gefen Team — is using 3D printing to let fans make mini figurines of themselves.

via Coke Turns Fans into 3D-Printed Figurines – Digiday.