The social media reporting platform launched six months ago and has recently developed a website, but social is still at its core

Source: 6 lessons in social storytelling from 6 months of reported.ly | Media news

If you don’t know who you’re building the product for, then you don’t know why you should be building it.

Source: Researching Products Before Diving Into Design

In 1977, Apple struck on a winning approach: Persuade the consumer that there was a hole in their life that only new technology could fill.

Source: ‘Clear the Kitchen Table’: How Apple and IBM Marketed the First Personal Computers – The Atlantic

No matter how great your user experience is, a site that dies with happy users but no revenue, still dies. Richa focuses on conversion centered design.

Source: Forget UX. How to Focus on Conversion Centered Design

Blue may seem like a safe bet for a brand’s identity. The data suggests otherwise.

Source: The Problem With The Color Blue – Fast Company