“Sometime you will never know the true value of a
moment until it becomes a memory.”
– Theodor Seuss Geisel

On the heels of its new pixelated banknotes, Norway has now overhauled the look of its passport with a minimalist redesign that has a surprise feature on the inside.When the passport is held under a UV light, a scene of the Norwegian landscape turns from day to night, revealing swirls meant to evoke the spectacular northern lights, and hidden text appears.

Source: Norway’s Sleek New Passports Contain a Surprise Design Feature | Slate

At only 258 square feet (24 square meters), this apartment hardly seems large enough to serve as a comfortable home, but Schallert did an amazing job of designing the space to feel like it is immensely bigger than the square footage would suggest. Architect Barbara Appolloni handled the transformation of the apartment, as mentioned in the description of the YouTube video below, but it was Schallert who determined the distinctive aesthetic of the apartment.

Source: Man Shows Off Incredible Transformation Of 258-Square-Foot Apartment | SF Globe

The United States government has demanded that Apple take an unprecedented step which threatens the security of our customers. We oppose this order, which has implications far beyond the legal case at hand. This moment calls for public discussion, and we want our customers and people around the country to understand what is at stake.

Source: Customer Letter – Apple

As marketers, we’ve gotten quite good at evolving our playbooks when it comes to SEO. But the changes we’ve seen to this point are nothing compared to what’s coming next.We are in the early stages of a new era of search — an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among other things. And for the first time this isn’t just a matter of adding a new chapter to our SEO strategy, it’s a matter of creating entire new playbooks.

Source: Why you won’t recognize SEO in 5 years | TNW