The blog.


Farewell Old Friend

A Minneapolis institution  played its final request this past weekend. Since 1950, Nye’s Polonaise was one of those beloved establishments that shaped the character of Minneapolis. I spent many a night at Nye’s with friends as we discussed the important issues of the day over good food, drinks and song.

Farewell old friend – Legends never die.

Brands Must Emotional Connect

When you think about the amount of content available to us now, how the number of channels through which we reach it proliferates while the forms of content we use to connect are becoming more diverse… how can marketers know where to aim their fire? Importantly, what to stop doing and where to dial up efforts?

Source: Why Brands Must Focus on Emotional Connection | Digital Pulse

The Future of Fitness Trackers with Yves Béhar

Yves Béhar is chief creative officer at fitness tracker company Jawbone and founder of US design and branding firm Fuseproject. Here, he shares his thoughts on the future of fitness trackers, their potential to improve healthcare and how to design a device that people will want to wear every day

Source: Track, Measure, Motivate – Creative Review

House of Vans at 50

Vans was founded in 1966 by brothers Paul and Jim Van Doren and their business partners Gordon Lee and Serge Delia. The brand’s first store was located in Anaheim, California and by the late 1970s, it had opened 70 shops in the state and gained a loyal following of West Coast surfers and skaters. Today, Vans has 415 shops around the world and two skate park-cum-entertainment venues in London and Brooklyn.

Source: Vans at 50 – Creative Review