The blog.


Lessons in Building Brand Clarity

Disruption and innovation are the mantras of the day. This is not just a management fad. These have become cornerstones of competitiveness. Technology—in particular the digitization of the enterprise—is having a profound impact on today’s businesses. It is accelerating market shifts, enabling the creation of new business models.

Source: Managing for Disruption: Lessons in Building Brand Clarity | Branding Magazine

Trust Your Gut

“Trusting your gut is trusting the collection of all your subconscious experiences,” says Melody Wilding

Source: The Hidden Power In Trusting Your Gut Instincts | Fast Company

Are You Ready for Chatbots?

Are you ready? Chatbots are being embraced at an unprecedented rate because they are easy to build, scalable — since they can be powered across a range of platforms — and are both useful and promotional, said Christian Brucculeri, CEO and director at Snaps. The future of branded bots, he said, will be brands “owning” areas and “offering smart utilities. “A grocer or a food brand, for instance, could develop a recipe generator bot, so all one has to do is type the name of an ingredient, and get a bunch of recipe recommendations.”

Source: Brands as Chatty Friends: Are Chatbots ‘The Beginning of a New Internet’? | Digiday

The Economic Essentials of Digital Strategy

Digital disruption can be a frightening game, especially when some of the players are as yet out of view. By subjecting the sources of disruption to systematic analysis solidly based on the fundamentals of supply and demand, executives can better understand the threats they confront in the digital space—and search more proactively for their own opportunities.

Source: The Economic Essentials of Digital Strategy | McKinsey & Company

Welcome to Japanese Metal Idol Music

I’m not sure what I watched last night on The Late Show with Stephen Colbert. Strangely enough, I get it. Think Slayer meets J-Pop. Headbangers, deal with it and enjoy!