Outstanding thinking (if you’re a nerd like me) about how folks are designing smarter ways to deliver products and services like nutritious – fresher food – faster to consumers.

Unlike other startups that are big on ideas, but often short on resources, the coLab is able to leverage all that Target has to offer: funding, a massive supply chain and millions of customers who can provide feedback.

What’s not to like.

Source: Why Target Is Fast-Tracking Food Innovation | Fast Company