A new commercial from Indian laundry detergent brand Ariel is seeking to close the housekeeping gap once and for all. As part of its campaign #ShareTheLoad, the company has released an ad in which a father apologizes to his grown daughter for teaching her retrograde gender stereotypes, including the fact that she should have to do all the housework in her family.

Photo: Ariel India

Warning: this will probably make you cry.

Source: This Powerful Commercial Features an Important Message From a Dad to His Daughter | Mic